What the ad data says, every week.
Who is scaling on Meta, the promises creators repeat and the funnels they run, from our own numbers. Plus plain guides to reading the Meta Ad Library.
- Data reportWho is scaling Meta ads in Business this weekBusiness creators are running 21,325 active Meta ads; La Révolution IA is up 583% this week.
- GuideWhy US and UK ads show no reach in the Meta Ad LibraryMeta publishes reach only for ads shown in the EU, because the Digital Services Act requires it. What that means for US and UK creators, and how we handle it.
- GuideWhat makes a winning Facebook ad: longevity, copies and reachNobody keeps paying for an ad that doesn't work. How to tell a winning ad from the outside, and how Whosprinting scores every running ad from 0 to 100.
- GuideHow much do Facebook ads cost? How we estimate a creator's Meta ad spendMeta never publishes what an advertiser pays. Here is how Whosprinting turns Meta's own reach figures into a spend range, with a worked example.
- GuideHow to see your competitors' Facebook and Instagram adsEvery ad running on Facebook and Instagram is public in Meta's Ad Library. How to find a competitor's ads, and what the library won't tell you.